Why the $25 limit per store, per month?

The earnings limit is in place to limit CouponChief's business exposure in offering this incentive program.  While we pay a flat 2% commissions on Pays-2-Share transactions, in some cases, the revenue we earn from the transaction is less than that rate.  The limit helps mitigate some of that risk.

The reason the $25 monthly limit is applied per-store, instead of per-coupon, is so Pays-2-Share users aren't incentivized to spam our store pages with extraneous or duplicate offers.